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H.E.R. Joins L’Oréal Paris as Spokesperson

The American R&B singer will star in a new campaign starting next month.

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By: Charlie Sternberg

Associate Editor

Singer-songwriter H.E.R. has joined L’Oréal Paris as its newest spokesperson.
 
The first campaign she stars in will be for the new Elvive Dream Lengths Curls starting next month.
 
H.E.R. — which stands for Having Everything Revealed — is an eight-time nominee at the 2022 Grammy Awards. She’s also among the second most-nominated artists at award’s 64th edition, where her album “Back of My Mind” is in the running for Album of the Year.
 
“[Being a L’Oréal Paris spokesperson] is a huge honor,” H.E.R. shared. “To be able to have such a big platform to inspire young women and be a part of a movement that empowers all women is really special.”
 
“H.E.R. is one of the music world’s new superstars, and she’s only 24,” said Délphine Viguier-Hovasse, L’Oréal Paris’ global brand president. “Her talent and her confidence make her an inspirational L’Oréal Paris spokesperson, speaking not only to young women, but to all women, to trust in the power of their worth.”
 
H.E.R. joins the L’Oréal Paris spokesperson lineup that includes Helen Mirren, Camila Cabello, Liya Kabede and Amber Heard.

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